Are you thinking about getting a new website?
Do you need to ‘freshen up’ an existing site?
Do you have a blog on your site (or want to add one) and need articles written for it?
You need a new website. There are many benefits of a website for medical practitioners…
- being found on search engines
- pointing patients and other medical professionals to information on the conditions you treat and the treatments/procedures you offer
- streamlining patient/referral processes and follow up
A big part of appearing high in search engine rankings for Google (or any other search engine) is how ‘useful’ content on a particular web page is. Whichever page a search engine deems to be the most useful/informative/authoritative/comprehensive/up-to-date/accessible will appear in the top spot.
A large component of this process is based on the (generally written) content. There is no secret to how to write this type of content, it’s just a question of looking at what is currently ranking well and do at least as well if not better!
We understand that outsourcing this component of a website is something you might be reluctant to do. We get that! However we also understand that your patients come first, which may leave little time for you to write all the content yourself.
It goes without saying that all content created for you is…
- Unique ie we do not simply lift content from other sites (and Google penalises you if you do this)
- Up-to-date and sourced from recent and reputable online sources (and we are of course happy for you to let us know if there are specific sites you either do or do not want us to consult)
- Written in the appropriate style – if most of your website visitors are patients, content would generally be written in an accessible style, if most are medical professionals, it would be in a more technical/medical style
- Not written ‘for SEO’ (Search Engine Optimisation) in other words, just for Google, not real people. Google has spent a lot of time and resources on making sure their algorithm can tell the difference between genuinely useful information written for humans and content written primarily to ‘game’ their search engine
Whatever medical field you are in, rest assured that the WeWriteStuff team has quite possibly already written about it, with over 950 conditions and procedures pages and articles written for medical specialists in 18 different fields, from neurologists to orthopaedic surgeons to cardiac specialists and many others.
Our bar – you must be delighted with the copy we write. But we don’t take this for granted. That’s why we don’t plough through a project without consultation. You are sent initial drafts on typically two pages, to make sure you’re happy with our approach. We’re also happy to explain why we recommend a certain approach and style (from a ‘Google standpoint’), however of course you must be completely happy with our work! If necessary we make changes to these initial drafts until you’re happy. Only at this point do we complete any remaining pages, of course in the same style.
We also understand that practices and procedures do vary between practitioners – content is written based on ‘standard’ practice (unless we’re advised otherwise).
The Proof of the Pudding
How is success defined? If the aim is to be found online, then one measure of success is whether your new or refreshed site can be found for search terms relating to the conditions you treat and the procedures and treatments you offer.
WeWriteStuff medical clients often see our content on their sites achieving Google (AU) page 1 status and in some cases even the top ‘snippet’ position. Many clients now appear in Google (AU) for multiple relevant search terms (although of course we cannot guarantee any specific positioning in search engines, great content helps).
All of the above applies to article writing. Why even bother writing articles for a website? Three reasons…
- Google and other search engines don’t really care about how many pages you have on your website, however the more specific topics are covered on individual pages (or articles) on your site, the more likely it is that these pages will appear in the search engine results; if you have several pages covering different aspects of a condition or treatment, chances that you will appear in searches is increased
- Google and other search engines do care about how often your website is updated – the more recently the site has been updated, the more likely it is that Google (etc) will visit your site more frequently to check if you’ve any more to say! More up-to-date and more frequently updated sites are favoured over more static ones
- To share your knowledge and expertise with site visitors, or, if you have a regular email update or use social media, to keep people updated via these channels
Finally… a word on medical practitioner associations and restrictions on advertising.
We’re aware there are very strict rules on what does and does not constitute ethical ‘advertising’ for medical practitioners. All of the content we create for clients is strictly informational in nature and so goes nowhere near being ‘advertising’ of any description.
If you’ve got questions, or you’re ready to roll and you’d like a quote, contact us either at firstname.lastname@example.org or give us a call on 07 3103 5764